Aaron White

husband, dad, geek, front end designer @viddler, sports enthusiast/fanatic, US army veteran

May 12, 2012 at 10:40am
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May 3, 2012 at 9:01pm
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Early Stage Styling Done Just Right

Many times stakeholders or clients are more concerned with logos, colors and fonts.  When the main focus of the design process should be on workflows, content and wireframes they are more concerned with the look and feel.

Style Tiles Just right

Most often you’ll go ahead and open photoshop and style the crap out of your wireframes.  This is fine, because sometimes you don’t have any other options, but most likely this will slow down your wire framing.  When wire framing all focus should be put on layout, content, workflows and UX.  If you’re in photoshop worrying about what color that button should be or how much shadow to put on that container the thought being put into workflows, content and UX will most definitely suffer.

Although I wasn’t able to go to ConvergeSE this year, I did keep a close eye on my Twitter stream during the conference.  There were several gems that came through the stream and one of those was Style Tiles.  Style Tiles allows you to present interface choices without making the investment in multiple photoshop mockups.  

As the put in on their site.  “Style tiles are for when a moodboard is too vague and a comp is too literal.”  To me, this is the best of both worlds.  Appropriate focus can be put on layout, content, workflows and UX when working on the wireframes because you can put all visual elements in the Style Tile.

Style Tile

What could be included in a style tile?

  • Logo
  • Colors
  • Image treatment
  • Fonts
  • Textures
  • Buttons
  • Links
  • Containers

Clients and stakeholders will always be excited about the visual style of the site you’ll be building for them.  They should be.  That’s why they are having you design their product, because your a kick ass designer.  So make sure neither deliverable is neglected.  Give them a well thought out wireframes and the beautiful style tiles.

(Source: styletil.es)

May 1, 2012 at 8:58am
33 notes
Reblogged from runningastartup

WorkFu + Find work opportunities, discover talent: When I get a cold sales e-mail from a random service, I'm like →

Sales emails suck. There’s always a catch, we’re always suspicious, we’re always out in the desert shaking our heads and throwing out death stares.

But look at that shaking cowboy head and imagine it’s you looking at the amount of time and money your company spends on hiring.

Then check…

(Source: runningastartup, via work-fu)

April 30, 2012 at 5:14pm
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April 25, 2012 at 8:11am
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Reblogged from ryanleecarson


A lot of folks had more questions about our 4-day week at Treehouse so I recorded this 11 minute video to delve into more detail.

April 24, 2012 at 8:29am
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I wanted to start a business with my step brothers who are RC dudes to shoot golf courses and so on a few years ago.  Wish we would have.  Either way these guys are awesome!

(Source: http)

294 notes
Reblogged from ryanleecarson

The Naive Optimist: We work a 4-day week and just raised $4.75m →


I think there’s something messed up about the startup culture in the USA. The belief is that you have to work 6-7 days a week and spend all your mental cycles on your company. Nothing but pledging your soul to your startup yields success, right?

Not in my experience.

We work a 4-day week at

32 notes
Reblogged from ryanleecarson

The Naive Optimist: I don't have nice stuff anymore  →


I’ve bought some pretty nice cars over the years including a brand new Audi A6 and a Range Rover Vogue. I also purchased a Breitling Navitimer Montbrillant Datora, which is an expensive (and heavy!) watch.

I now ride a bike and wear a Casio watch.

What changed?

Thankfully my pay has gone up a…

April 23, 2012 at 3:37pm
58 notes
Reblogged from parislemon

Adobe Unveils CS6 Headache Pricing →



These charts, and really this entire idea, confuses me.

Just sell Photoshop through the Mac App Store at a reasonable price — read: a one-time price, not some made-up subscription fee for nothing — and I’ll buy it.


The Consumer

Ditto this.

(via luclatulippe-deactivated2013102)

April 16, 2012 at 10:08am
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Reblogged from ianruhter

Awesome camera build with a truck that takes amazing large photos.


This. Is. Amazing.

(Source: ianruhter, via aparticularpath)